Modded APKs are impacting your data analysis

Modded apps have been popular for years now and the trend shows no sign of slowing down. Users engage with them for various reasons, mostly for making use of free/unlocked in-app purchases, speeding up the progression in game, and/or to change the monetization of the original app with the modder’s own adverts.

No matter what the motivation is, modded apps all have one thing in common - they generate data that your BI system and your vendors take at face value without differentiating between the sessions and events recorded from untampered and modded versions of your app, which allow users to access and trigger events that are usually locked behind payment or progression milestones.

This means that a fundamental data discrepancy needs to be fixed after the fact by utilizing logical or statistical methods of exclusion. KAZIMI can help you identify sessions and events coming from modded versions of your app BEFORE such data ever enters your system. This would allow you to exclude the data created from modded versions of your app from any LTV, ROI or reengagement calculations, which would put your tactical and strategic decisions on a much more solid data foundation.

KAZIMI can detect any form of alteration, manipulation or malicious activity happening inside your app deterministically and help you unlock your app’s performance.